The thin and thick stripes represent the dots and dashes of Morse code. Graphically, we hope it's compelling, but the cutting board also has a story to tell. Like the Morse code that inspired these cutting boards, dinner should be all about ideas and connecting people.
Invite your friends over and share this with them.
The inspiration for these cutting boards came back in 2010 when working on personal monogrammed cutting board. We considered using the traditional UPC-A barcode, or something in binary or some other way to easily represent the information within the cutting board.
All of those other methods (except for Morse code) weren't designed for humans - they were made for machines. As a result, they didn't make sense to us, and either took up more space than a cutting board would allow due to metadata, or just didn't look good.
Morse code works beautifully.
Morse code has been around since the early 19th century, and will be with us into the future. In 2012, the wheels of the Curiosity Rover are leaving in its tracks "JPL" in Morse code in the Martian soil.
short long long long
short long long short
short long short short
These days we get new phones nearly every year, and paradigm shifts come all the more rapidly. I like the idea of timelessness that comes from Morse code. It's also medium-agnostic. You can use a telegraph, smoke signals, or a cutting board. Doesn't matter. It still works.